First Capital

  • total trade area population exceeds 144000, and consists of White Rock, South Surrey, Cloverdale, portions of Langley, Washington state, and destination shoppers from the lower mainland and tourist traffic
  • the trade area grows at a rate of 650 new residents per month
  • 52% are female, 48% are male
  • 53% are between 25 & 64 years of age
  • 18% are under the age of 17, indicating a high concentration of families
  • 71% of adults are married, 27% are single, divorced or widowed
  • 68% own their own homes, 32% rent
  • the average household income in South Surrey/White Rock is $86,604
  • the average household income in the Morgan Creek area is over $100,000 annually
  • 72% of residents have post-secondary education or university degrees
  • the White Rock Chamber of Commerce reported more than 37,000 tourism inquiries annually

    ©Semiahmoo Shopping Centre.