- Total trade area population exceeds 202,000, and consists of White Rock, South Surrey, Cloverdale, portions of Langley, Washington state, and destination shoppers from the lower mainland and tourist traffic.
- Population in South Surrey/White Rock has increased by 28% in the past 10 years, some of the highest growth in the province.
- Median age in South Surrey is 48, White Rock is 56.
- 52% are female, 48% are male.
- 53% are between 25 & 64 years of age.
- 18% are under the age of 17, indicating a high concentration of families.
- 70% of adults are married, 15% common law and 15% lone parents families, single or seniors living alone.
- 83% own their own homes, 17% rent.
- The average household income in South Surrey/White Rock is $158,958. The average family income in Surrey City Centre is $119,698 and $157,895 in Vancouver.
- The average price for a detached home in South Surrey/White Rock is $1,535,968, $671,310 for a townhouse and $506,036 for an apartment.
- 72% of residents have post-secondary education or university degrees.
